When you think of viral fame, extreme stunts, and the strange intersection of adult content and online culture, one name inevitably comes up: Lily Phillips.
At just 23, the British OnlyFans creator made international headlines after starring in Josh Pieters’ documentary “I Slept With 100 Men in One Day.” Her story, equal parts ambition, controversy, and digital chaos, shines a light on both the modern creator economy and the murky world of leak-sharing forums like SimpCity.
Who Is Lily Phillips?
Born Lillian Daisy Phillips on July 23, 2001, in Derbyshire, England, Lily grew up in comfort. Her parents ran a successful cleaning company that provided private schooling, luxury cars, and family holidays abroad. After enrolling in university to study nutrition, she began building an Instagram following one that gradually shifted from lifestyle posts to more explicit content.
What started as a way to make “a bit of extra money” during school soon became something much bigger. Phillips has openly said she thought, “I was already sleeping around anyway, might as well monetize it.”
That mindset launched her into the adult content industry, and within months, the side hustle became a full-time career.
A Multi-Million-Pound Success Story
Lily’s rise was astonishingly fast:
- First month: Over £10,000 earned (with £2,000 in just the first 24 hours)
- Total earnings: Around £2 million to date
- Current monthly income: Roughly £200,000
- Biggest spike: £300,000 – £350,000 in the month following her viral stunt
Behind the scenes, Phillips runs a small business empire. She employs nearly ten people: photographers, managers, editors, and assistants. She has already invested her earnings in two properties. Her entrepreneurial side is undeniable, even if her methods remain polarizing.
The 100-Men Stunt: What Really Happened
On October 19, 2024, Lily attempted something no mainstream influencer had before sleeping with 100 men in one day.
Filmed by YouTuber Josh Pieters, the 47-minute documentary dropped in December 2024 and instantly went viral.
The event took place at a London Airbnb. Two hundred men had initially applied, each required to submit recent STI tests. The reality, though, was pure chaos — scheduling issues, overwhelmed staff, and Lily herself growing visibly exhausted. In the end, she completed encounters with 101 men in roughly 14 hours.
The closing scenes became infamous: Lily, teary-eyed, admitted she began to dissociate after about the 30th participant. “It’s not for the weak girls if I’m honest,” she confessed. “I don’t know if I’d recommend it.”
Later, she clarified her emotions weren’t about regret just the sheer stress of pulling off such a massive, messy production. “It was just a really stressful day at work,” she said. “Like anyone crying after a long shift.”
The Aftershock: Fame, Debate, and Viral Controversy
The documentary exploded online:
- Over 2.3 million views in its first days
- Coverage across BBC, TMZ, The Independent, and countless blogs
- Heated debate about feminism, consent, and the commodification of sexuality
While some praised Pieters for portraying Lily with empathy and business-savvy nuance, others questioned the emotional cost. Phillips herself even teased a follow-up challenge of 1,000 men in 24 hours before ultimately cancelling it, saying she’d “lost interest in the numbers game.”
So, What Is SimpCity?
SimpCity isn’t a brand Lily publicly endorses, yet it has become inseparably linked to her fame.
It’s an adult-oriented online forum that thrives on leaked and pirated content from subscription platforms like OnlyFans, Patreon, and Fansly. The site runs under various domains: simpcity.su, simpcity.cr, and others. It often hops hosts to avoid takedowns.
Scale and Reach
- 4.4 million registered users
- 23.5 million monthly visitors
- 1.4 million daily pageviews
- Over 150,000 discussion threads
- Estimated site value: about $5.7 million
Most visitors come from the U.S., followed by Canada, Brazil, and the U.K. Nearly all traffic (over 96%) is on mobile.
How It’s Organized
SimpCity splits its content into sections:
- Premium Fan Sites — OnlyFans (18,000+ threads), Patreon, Fansly
- Social Media — Instagram, TikTok, YouTube, Twitch
- Special Interests — cosplay, ASMR, trans content, Brazilian creators
- Emerging Tech — AI-generated porn, deepfakes, chatbot “AI girlfriends”
- Community Areas — a massive “Requests” forum with more than 700,000 posts
Lily Phillips on SimpCity
Search data suggests Lily’s name appears frequently across SimpCity’s threads — shared, discussed, and compared to other viral figures like Bonnie Blue.
Her leaked content typically includes:
- Screenshots and full videos from her OnlyFans
- Clips from pay-per-view releases
- Behind-the-scenes moments from stunts and shoots
- Discussion threads about her documentaries and interviews
These posts drive huge traffic to the site, turning her into one of its most-searched creators — even though she never consented to that presence.
The Legal and Ethical Maze
Copyright Infringement
Everything shared on SimpCity without creator consent is a direct copyright violation. OnlyFans’ own Terms of Service forbid any redistribution, and creators like Phillips retain full ownership of their material. Civil lawsuits can follow for copyright infringement, privacy invasion, or emotional distress but enforcement is tricky.
DMCA Takedown Barriers
While creators can file DMCA takedowns, many leak sites simply ignore them:
- They’re hosted in countries outside U.S. jurisdiction
- Domains constantly shift to new addresses
- Content spreads to Telegram, Discord, and torrent mirrors within hours
Financial Fallout
Every leak eats into revenue. Fans who can access pirated material are less likely to pay for subscriptions, and creators lose control of their brand image. Many spend hours chasing down leaks time that could have gone into producing new content.
Legally, just viewing leaked material isn’t typically punishable unless it involves minors. But morally, it fuels an ecosystem built on exploitation and stolen labor.
Mental Health and Public Reaction
The public response to Lily’s story has been intense and divided.
Mental-health advocates described her documentary as “heartbreaking.” One nurse said it made them cry. Survivors of sex trafficking called the stunt “a mockery” of their trauma.
Clinical psychologists analyzing her interviews pointed to signs of dissociation and emotional fatigue.
Fellow sex workers, meanwhile, voiced mixed feelings. Some admire her honesty and business success; others worry she’s pushing unsafe boundaries.
As OnlyFans creator Alex Latier put it: “People keep upping the extremes. It’s like a competition now.”
Feminist circles are equally conflicted. Writers like Eva Wiseman argued that while Lily’s motives are dissected endlessly, the 100 men involved barely face scrutiny. “They’ve been granted barely a glancing thought,” she wrote in The Guardian.
The Family Fallout
Few moments in Lily’s story are as raw as the scenes with her parents in Stacey Dooley’s follow-up documentary. Her father, Lindsay Phillips, tearfully said:
“If there’s anything we could do to change her profession, we’d do it overnight. If it was about money, we’d sell our house.”
He’s even received death threats over his daughter’s career. Lily admitted she feels deep guilt about that pain. “If I could do this without it hurting them, I’d pay so much money,” she said. But she still insists she’s happy in her work. Despite everything, her parents continue to support her emotionally and financially.
How SimpCity Makes Its Money
The site is profitable, disturbingly so.
It earns through:
- Advertising: pop-ups and banners targeting its massive traffic
- Affiliate links: sending users to platforms like OnlyFans and ManyVids
- Premium memberships: ad-free access or “exclusive” leak sections
- Sponsorships: deals with adult-industry brands
Analysts estimate SimpCity’s annual revenue at more than $2 million just from ads.
Within the community, users proudly call themselves “Simps.” A ranking system rewards those who upload or request content most actively. The culture is built around anonymity, gamified participation, and a sense of belonging — even though the foundation is stolen material.
The Supply Chain of Piracy
A Vice investigation uncovered a disturbing industry behind these leaks:
- Scrapers use bots to download entire OnlyFans libraries.
- Aggregators collect content from hundreds of creators, often in terabytes.
- Distributors resell these collections on Discord or Telegram.
- Re-uploaders post clips to Pornhub and other tube sites for ad revenue.
As one scraper told Vice:
“It’s a rabbit hole. One person sells to another, who sells to another it never ends.”
The Competition: Bonnie Blue and Beyond
Lily isn’t alone in the shock-content economy. Her rival, Bonnie Blue, once claimed to have slept with 1,000 men in 12 hours, reportedly earning £1 million that month. Phillips countered with her “backdoor challenge” involving 50 men — a stunt that brought in roughly £250,000.
These viral “arms races” reflect a wider trend: creators pushing limits to hold attention in an oversaturated market. Extreme content equals extreme visibility — but also extreme consequences.
The Bigger Picture
The relationship between creators and leak platforms like SimpCity is complex — almost symbiotic. The forums thrive on the popularity of creators, while the leaks themselves amplify those same creators’ fame. But in doing so, they also erode the very foundation of paid content.
Questions That Linger
- Should forums that host leaked material face the same fate as Napster or The Pirate Bay?
- Can anonymous, decentralized networks ever truly be held accountable?
- And how do creators protect themselves when their work spreads faster than the law can keep up?
Where Things Stand Now
Phillips has since abandoned the idea of another record-breaking stunt. “I’m bored of the numbers thing,” she said. Instead, she’s turned toward mainstream adult film productions, including a Brazzers scene titled “Nerdy Nympho Gets Her Dick Fix.”
She calls it a more stable, professional direction.
SimpCity, meanwhile, continues to evolve, shifting domains, testing blockchain hosting, and dodging takedowns as it goes. Regulators have started taking notice, but enforcement remains a game of whack-a-mole.
Final Thoughts
Lily Phillips embodies both the power and peril of the modern digital age: a young woman turning sexual agency into wealth and notoriety, yet also finding herself at the center of moral, psychological, and legal storms.
And SimpCity reflects the darker side of that same system where piracy, obsession, and anonymity converge.
Together, they form a snapshot of 21st-century internet culture: fast, profitable, unforgiving, and always hungry for the next headline.
